**Digital Marketing:**

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities aimed at connecting with potential customers, building brand awareness, driving website traffic, and ultimately achieving business goals. Key components of digital marketing include:

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Affiliate Marketing
• Influencer Marketing
• Online Public Relations (PR)

SEO is a subset of digital marketing that focuses specifically on optimizing online content to rank higher in search engine results pages (SERPs). The primary goal of SEO is to enhance a website's visibility and organic (non-paid) traffic by aligning with search engine algorithms. Both digital marketing and SEO are integral components of a comprehensive online strategy, working together to enhance online visibility, attract targeted audiences, and achieve business objectives in the digital space.